Improving maternal and child health in ethnic group through adopted healthier behaviors

Under a grant from The Atlantic Philanthropies, Center for Community Health Research and Development (CCRD) has designed and is now implementing the project "Improving maternal and child health in ethnic groups through adopted healthier behavior”. The project sites include six most disadvantaged districts of three mountainous provinces in North and Mid-highland Vietnam, i.e. Dien Bien, Yen Bai and Dak Lak. The project period is from 2010 to 2015.

The main project objective is to contribute to the reduction of maternal and infant morbidity and mortality among disadvantaged populations living in the mountainous and remote areas of the three project provinces through promoting healthier behaviors regarding mother and child health care among couples, families and communities. Designed as a behavior change communication project, project interventions are a combination of multi-channel, culturally appropriate communication activities that emphasize the participation of target groups and key local health issues. Besides the main communication component, the project also implements advocacy programs for leaders and communities to create an enabling environment for project implementation, and activities that address the determinants of women and children health such as nutrition, household economics, and gender equality. Capacity building for provincial and district level on project management and strategic communication is also emphasized to ensure project sustainability. By changing behaviors of the target groups, the project will create additional space for maternal and child health service providers of other existing projects.

Through its interventions, the project expects to contribute to the achievement of the Millennium Development Goals about reducing maternal and infant mortality as well as the objectives of The Vietnam National Strategy on Population and Reproductive Health Care, 2010-2020.

For further information about this project:
- Cooperation between CCRD and local business to improve the nutrition for poor children
- "Community with mother and child health care in ethnic minorities" performing art contest
- Production of flip-chart for mother and child health care communication
- Training on communication skills for maternal and child health for village health workers
- The project theme song
- Production of a radio serial drama on maternal and child health
- Baseline survey on Maternal and Child Health
- Message design workshop for communication campaign on maternal and child health
- Advocacy meetings in Điện Biên, Yên Bái and Đắk Lắk provinces

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CCRD’s mission is to contribute to the improvement and equity of health care and social advancement for the Vietnamese people through a systematic and sustainable approach that combines sound knowledge, cultural sensitivity and capacity building.

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