Research and evaluation

This is the second phase research following its previous baseline survey. It was implemented in September, 2007 under the Project VNM7R105 to help the radio program “the Voice of Vietnam” establish a series radio education program on reproductive health (RH), family planning (FP) and HIV/AIDS prevention. The specific objectives included (1) to define the program’s target audience; (2) identify the education issues of the program and (3) generate a value system for the program.
In order to improve capacity for the staff and to access modern analysis and research methodologies, the Center for Community Health Research and Development (CCRD) offered the workshop “"Advanced Research Methods in Evaluating Communication and Public Health Programs in 2009”. This is facilitated by Dr. Larry Kincaid, Scientific Associate and Senior Advisor of the Research and Evaluation Department, Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP). The workshop and technical assistance was funded through a grant from the Atlantic Philanthropies as an integral part of the Project for building capacity for improving the quality of health…

The formative study was an activity of the project: “HIV/AIDS Prevention among Youth, 2007-2011” with the overall goal is to reduce HIV-infection risk among youth aged 15-24 through behavior change communication (BCC) programs. This study was implemented in January, 2008 to explore the prevailing preferences, aspiration, ideals, values and norms of the Vietnamese youth.



This is the first phase of a pre- and post-survey on knowledge, attitude and behavior (KAB) of radio audiences regarding HIV/AIDS prevention and reproductive health (RH). The overall goal of the survey was to establish database for later comparison. The baseline survey also expected to achieve the specific objectives: (1) to assess KAB regarding HIV/AIDS prevention, family planning (FP) and RH among Vietnamese aged 15-49; (2) to identify the access to mass-medias, selection and favorite mass-media channels and programs, especially the radio.


CCRD’s mission is to contribute to the improvement and equity of health care and social advancement for the Vietnamese people through a systematic and sustainable approach that combines sound knowledge, cultural sensitivity and capacity building.

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Nhóm Sông Lam Xanh